Free, no-hassle returns are no longer viewed as an optional service. No-hassle returns are now expected by today's consumers, especially when it comes to online purchases. Failure to implement a customer-friendly return policy can harm your customer satisfaction rate and drive your clients directly into the arms of your competitors. Fortunately, you can use the return process to positively influence the customer experience. Below are 8 ways that a seamless return process can help maximize the brand experience for your customers.