Tips to Reduce Shopping Cart Abandonment

Posted by Jeanna Courter on May 5, 2016 12:22:13 PM

Online sales in the United States are expected to reach $523 billion by 2020 according to Forrester Research Inc. The main driver of the growth? Mobile devices. While mobile has made it easy for customers to shop online anytime, anywhere, the checkout process can quickly scare them away if it is not customer friendly. According to baymard.com, the average documented shopping cart abandonment rate is over 68%. This means that over 68% of consumers will forfeit a purchase before or during the online checkout process. To keep an ecommerce company strong, here are some reasons customers abandon their purchases and tips to reduce shopping cart abandonment:

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Topics: eCommerce, shipping strategy, free shipping, online retailers, shopping cart abandonment

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